Analytics
What's happening on your website: how many people visited, where they came from, what they looked at, and which of your marketing actually brought them.
This is website analytics, not sales reporting. It answers "how many people read our pricing page last week", not "how many deals did we close". Reporting on leads and orders lives in those areas.
What you'll find here
- What You Can Do in Analytics — the tour.
- What Website Analytics Measures — visitors, sessions, page views and referrers, explained without the jargon.
- How to View Your Analytics Dashboard — reading the numbers, and changing the period you're looking at.
Before the numbers appear
Analytics needs a tracking code on your website. Until it's installed and someone visits, the dashboard is empty — an empty dashboard almost always means the code isn't in place rather than that nobody came.
A word on what's counted
A visitor is a person; a session is one visit by that person; a page view is one page they opened. One visitor on one afternoon can easily be one session and fifteen page views. Comparing the wrong one of those to last month is the single most common way to conclude that traffic collapsed when it didn't.
