Bulk Email

Sending one message to many people, and seeing what happened after it went out.

What you'll find here

• How to Create and Send a Bulk Email Campaign — building it, choosing who gets it, and sending
• How to Manage a Bulk Email Campaign — following it once it's out, and what you can still change

Before your first campaign

Two things need to be in place, and both are administrator work under Communications → Email:

• Your sending domain, with its DNS records verified. Without that, mail from your own domain is likely to be treated as spam.
• The bulk email sender, configured separately from ordinary mail. Bulk sending and personal sending don't use the same path, deliberately — a problem with a campaign shouldn't put your day-to-day email at risk.

A word on lists

Send to people who asked to hear from you. Beyond it being the law in most places, the practical cost of ignoring it lands on your sending domain, and a domain with a bad reputation stops delivering ordinary mail too — including the mail your salespeople send by hand.