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White label5 min read

What to Look For in a White Label Business OS

White labeling is more than a logo swap. Here's what separates a real white label business operating system from a rebranded reseller product.

The essentials

A true white label business OS carries your identity everywhere a client looks.

  • Custom domain and client portal
  • Your logo, colors and favicon
  • Branded emails, invoices, documents and meeting links
  • Multi-tenant workspaces for each client or location

Questions to ask

Who supports your clients? Who sets usage prices? Can clients bring their own providers? Can every client white label, or only resellers? The answers tell you whether you're buying software or buying into a reseller chain.

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