Status Labels

Every lead moves through the same five stages. Their names are yours to change.

If your team says "Working" where KamoUniverse says "Reckoning", rename it. The stage still behaves identically; only the word on the screen changes, and it changes for everybody in your organization at once.

What you'll find here

• How to Rename Your Status Labels — the one screen, including how to put everything back to the defaults.

What you can't change

The five stages themselves, and the sub-statuses inside them. You can't add a sixth stage, remove one you don't use, or reorder them. That's a product decision rather than a setting, and Lead Status vs. Sub-Status explains the reasoning and what the five stages are for.

Worth thinking about before you rename

Everything else refers to these names — reports, filters, saved searches, and every article in this Help Center. Renaming "Grim" to "Dead" is a good idea if that's what your team says; renaming it to something only two people understand is a good way to make the next hire's first week harder.